25 Apr Food Waste Hackathon. Finding Exponential Solution to Food Waste Challenges
Sustainable innovation is complex and intriguing these days. Classic Offices of Corporate Social Responsibility´s actions, like responsibly sourcing products and services, is always a great first step. However, companies that want to make a real difference need to go much further. They must find a unique positive role to play in society. Instead of “what it is wrong with the world” or “what good cause we can attach to our business,” but what power do we have to positively impact our market with our business. In short, answer the question: “what kind of positive role I can play with my assets, my products and my talent?”At Valueloops, we like to call this “Impact Identity” where the business strategy, purpose and sustainability intersect.
Advertising as it was done just 10 years ago is now dead. The world need a bolder, broader values proposition from companies. More and more this differentiation will happen at the Impact Identity level. Marketing your unique identity will no longer require you to differentiate from competitors, because your Impact Identity will already create story and a coherent narrative around your brand. Choose a cause relevant to your product and engage your whole organization around it.
Innovating towards sustainability offers a wide range of possibilities to companies. The difference between failure and success is a complex process of analysing the real needs and contingencies of each business, identifying the initiatives that may have the deepest holistic impact, then, deeply committing to the vision created. Navigating this scenario in not always easy.
It is process that may require intense resources of time, money, people. It will engage multiple departments needing informed coordination. These challenges may cause companies to lose momentum in the process.
Valueloops was born with the mission of helping organizations make this transition by forging the creation and innovation process.
For this reason, we created the Food Waste Hackathon (FWH). It is a co-creation innovation framework, offering corporate sustainability via fighting food waste. The design of the FWH puts in place a design for CSR on a shorter timeline, saving companies the intense resources they would otherwise spend to arrive at a refined plan.
The Food Waste Hackathon is an intensive, immersive and interactive event designed to fight food waste with creativity and innovation. A sponsor organization brings its food waste challenges to the table. We provide them with the ideal environment to explore and solve the problem with radically innovative project proposals.
We work in teams of up to eight people, engineering a mix of representatives from the sponsoring company as well as other experts who can bring their experience, brain power and fresh perspectives to generate and develop innovative solutions.
We create a unique climate that nourishes creativity and maximizes the expertise of the professionals and participants we bring together. Hackathon facilitators design a collaborative process that produces truly novel ideas. These ideas are prototyped to make them concrete and actionable in a compressed timeline.
Facilitation is a critical aspect when it comes to efficient dynamics. The outcome is a tailor made, vertically integrated food recovery solution to food waste challenges.
Our location at Fusion Point is ideally suited to host this dynamic event, and is equipped with 5 different labs that allow any kind of prototype construction.
Implementation is guaranteed by the creating of a ready-to-use prototype, a front-line team, and 100-days implementation plan supervised by Valueloops.
We expect to see different projects: resources efficiency improvement, enhanced design, new business partner possibilities, streamlined processes. All those drivers can add a significant value to participating brands and create more sustainable versions of their businesses.
We don’t want to export staid solutions, on the contrary we unlock each group’s creativity to highlight and integrate the talents already within each company and help them create a bolder value system around CSR.
Join our effort to disrupt the food waste scenario!